Contemporary Management Practices

This series explores the latest and most effective methods, techniques, and strategies used by modern managers to achieve organizational goals and objectives. These methods are influenced by business environment, technology, and globalization, and are constantly evolving to meet the changing needs of organizations. The strength of the books in the ‘Contemporary Management Practices’ series rests in the diversity of their viewpoints, since they include essays on various conventional and unconventional management approaches, scholarly concepts, and exploratory and analytical-based studies.　 This series will encourage practising researchers in formulating and implementing innovative ideas in the field of social sciences. The series discusses the most pertinent themes in management and systematically highlights different functional areas of management including finance and digital transformations in business; marketing, innovation and strategy; sustainable management practices; and human resource management. The series provides guidelines and case studies for academics, researchers and practitioners to explore and implement best practices in these fields as well as in developing new and sustainable solutions on top of existing methods.