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European Association for Sport Management Series


About the Series

Consistent with the aims of the European Association of Sport Management (EASM), the objectives of the EASM book series are to contribute to the dissemination of scholarly knowledge of sport management practices in Europe, support applied investigations and intellectual enquiry into sport management within a European context, and provide readers with new insights, innovations and challenges associated with sport management.

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Running Events Policies, Marketing and Impacts

Running Events: Policies, Marketing and Impacts

1st Edition

By Vassil Girginov, Kostas Alexandris, Jeroen Scheerder
December 27, 2022

This is the first book to critically examine the relationship between running events in local, national and international welfare policy, their marketing and management, and the resulting social impacts. Drawing on original empirical research, the book presents a series of illustrative case studies...

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