This series explores the fashion industry through an interdisciplinary lense, bringing together cutting-edge research to define and advance this growing field. We welcome proposals for original research projects that are either single or multi-authored or an edited collection from both established and emerging scholars across the globe, working across the fashion industry. Topics include, but are not limited to, marketing, retailing, brand management, sustainability and supply chain management.
By Patricia SanMiguel, Tekila Harley Nobile, Cristina Sánchez-Blanco, Nadzeya Sabatini
October 15, 2024
This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context. Through a variety of ...