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Strategic Brand Licensing
: Building Brand Value through Enduring Partnerships
Maria Cristina Longo, Pete Canalichio
Apr. 30th, 2024
$48.95
Consumer Behaviour and Digital Transformation
Ayantunji Gbadamosi
Mar. 11th, 2024
$56.95
Rural Marketing
: Growing the Non-urban Consumer
Sanal Kumar Velayudhan
Feb. 14th, 2024
$52.95
Peopling Marketing, Organization, and Technology
: Interactionist Studies in Marketing Interaction
Dirk vom Lehn
Jan. 31st, 2024
$170.00
Digital Government and Public Management
: Generating Public Sector Innovation at the Crossroads of Research and Practice
J. Ramon Gil-Garcia, Sharon S. Dawes, Theresa A. Pardo
Jan. 29th, 2024
$52.95
The Rise of Positive Luxury
: Transformative Research Agenda for Well-being, Social Impact, and Sustainable Growth
Wided Batat
Jan. 29th, 2024
$54.99
Digital Analytics for Marketing
A. Karim Feroz, Gohar F. Khan, Marshall Sponder
Jan. 25th, 2024
$61.99
Customer Relationship Management
: Concepts, Applications and Technologies
Daniel D. Prior, Francis Buttle, Stan Maklan
Jan. 23rd, 2024
$79.95
Strategic Content Marketing
: Creating Effective Content in Practice
Dan Farkas, Rebecca Geier
Jan. 8th, 2024
$54.95
The Business of the Metaverse
: How to Maintain the Human Element Within this New Business Reality
Hemachandran K, Raul V. Rodriguez
Dec. 29th, 2023
$63.99
Writing Online and Audio Stories
: Crafting Nonfiction for Websites, Podcasts, and Social Media
Anna Faherty
Dec. 22nd, 2023
$44.99
Marketing Skills in Practice
: Developing a Successful Marketing Career
Linda Anne Barkas, Yvonne Dixon-Todd
Dec. 7th, 2023
$54.95
1st Edition
Strategic Brand Licensing
Building Brand Value through Enduring Partnerships
By Maria Cristina Longo, Pete Canalichio
April 30, 2024 by Routledge
170 Pages 38 Color Illustrations
$48.95
1st Edition
Consumer Behaviour and Digital Transformation
By Ayantunji Gbadamosi
March 11, 2024 by Routledge
382 Pages 53 B/W Illustrations
$56.95
1st Edition
Rural Marketing
Growing the Non-urban Consumer
By Sanal Kumar Velayudhan
February 14, 2024 by Routledge India
252 Pages 15 B/W Illustrations
$52.95
1st Edition
Peopling Marketing, Organization, and Technology
Interactionist Studies in Marketing Interaction
By Dirk vom Lehn
January 31, 2024 by Routledge
272 Pages 82 B/W Illustrations
$170.00
1st Edition
Digital Government and Public Management
Generating Public Sector Innovation at the Crossroads of Research and Practice
Edited By J. Ramon Gil-Garcia, Sharon S. Dawes, Theresa A. Pardo
January 29, 2024 by Routledge
170 Pages
$52.95
1st Edition
The Rise of Positive Luxury
Transformative Research Agenda for Well-being, Social Impact, and Sustainable Growth
Edited By Wided Batat
January 29, 2024 by Routledge
260 Pages 18 B/W Illustrations
$54.99
2nd Edition
Digital Analytics for Marketing
By A. Karim Feroz, Gohar F. Khan, Marshall Sponder
January 25, 2024 by Routledge
320 Pages 7 Color & 51 B/W Illustrations
$61.99
5th Edition
Customer Relationship Management
Concepts, Applications and Technologies
By Daniel D. Prior, Francis Buttle, Stan Maklan
January 23, 2024 by Routledge
372 Pages 64 Color Illustrations
$79.95
1st Edition
Strategic Content Marketing
Creating Effective Content in Practice
By Dan Farkas, Rebecca Geier
January 08, 2024 by Routledge
280 Pages 82 B/W Illustrations
$54.95
1st Edition
The Business of the Metaverse
How to Maintain the Human Element Within this New Business Reality
Edited By Hemachandran K, Raul V. Rodriguez
December 29, 2023 by Productivity Press
348 Pages 28 B/W Illustrations
$63.99
1st Edition
Writing Online and Audio Stories
Crafting Nonfiction for Websites, Podcasts, and Social Media
By Anna Faherty
December 22, 2023 by Routledge
180 Pages 6 B/W Illustrations
$44.99
1st Edition
Marketing Skills in Practice
Developing a Successful Marketing Career
By Linda Anne Barkas, Yvonne Dixon-Todd
December 07, 2023 by Routledge
170 Pages 30 B/W Illustrations
$54.95
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